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New formats added every morning

Find the title format before everyone copies it.

We watch 1,000 YouTube channels every day, pick out the videos that beat their channel's normal views, and show you the title skeleton they share.

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Formats trending in the feed

Real formats and outlier videos from the feed on 30 September 2026.

How it finds them.

  1. Watch the channels

    About 1,000 creators across business, AI, marketing, finance, fitness and more. Long-form English videos, checked every day.

  2. Spot the outliers

    A video counts when it gets 2x or more its own channel's usual views at the same age. Small channels and big ones are judged against themselves.

  3. Match the skeleton

    Titles turn into templates. A template becomes a format once 3 different channels use it and 2 or more of those videos are outliers.

Questions.

Is it free?

Yes. Sign in with your email and a 6-digit code and the whole feed is open. You also join the Trending Formats email list, and every email has a one-click unsubscribe.

Which channels do you watch?

About 1,000, across business, AI tools, creators, marketing, finance, ecommerce, self-improvement, productivity, SEO and fitness. We add new ones every week.

What counts as an outlier?

A video with 2x or more its channel's usual views at the same age. A 4.8x outlier got 4.8 times what that channel normally gets by then.

Does it work for Shorts or other languages?

Not yet. The feed only covers long-form English videos, over 3 minutes.

Can I trust a format to work for me?

Treat it as a starting point. Two channels can use the exact same title and get very different results, so look at the outlier videos before you copy anything.

Get the feed. It's free.

Create a free account with your email, enter the code we send, and you're in.

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